Nebraska Soybean Board
Summer 2010 – Kick Back & Grill Out Campaign
Nebraska’s Soybean Farmers in Support of Animal Agriculture
The goal of this campaign is to educate consumers about the superior quality meat, poultry and other food products readily available in Nebraska because soybean producers and ranchers work together.
Key messages include:
- Soybean producers and ranchers work together to produce an ample supply of quality, healthy, affordable meats that benefit your health, wellness, and quality of life.
- Nebraska is one of the world’s top soybean producers, which supports our state economy and benefits food production worldwide.
Kick Back & Grill Out messages will air on Nebraska Radio Network during peak grilling season, when potential for sales/public attention is highest (May, June, July). In addition, 5-minute shows will air on select stations throughout the state to provide more in-depth information on how soybean helps meat producers provide a superior product to consumers.
Brownfield’s Ken Anderson interviews Nebraska soybean experts:
